Dr Shireen Kassam MB BS, FRCPath, PhD, DipIBLM is a Consultant Haematologist and Honorary Senior Lecturer at King’s College Hospital, London, with a specialist interest in the management of lymphoma. She is also a certified Lifestyle Medicine Physician and is passionate about promoting the benefits of plant-based nutrition for the prevention and reversal of chronic diseases and for maintaining optimal health after a cancer diagnosis. In 2018 she was appointed She is Founder and Director of Plant-Based Health Professionals UK, a community interest company whose mission is to provide evidence-based education on healthy plant-based diets. In 2021 she co-founded Plant Based Health Online, the UK’s first CQC-regulated, lifestyle medicine healthcare service.