“The next time someone argues that cows are disastrous for the planet, hand them a copy of Grass-Fed Beef for a Post-Pandemic World. Equal parts manifesto and how-to guide, Shinn and Pledger will show you that the solution to our human and planetary health crisis begins with a cow eating grass and ends with the most delicious steak you’ve ever had.”    

—Dan Barber, author of The Third Plate

“This comprehensive and engaging account offers a path forward from industrial to regenerative agricultural practices, one that is urgently needed in the face of diminishing availability and increasing costs of the fossil fuels largely responsible for a precipitously warming global climate. This book is a must-read for people worldwide interested in how managed grazing can enhance the health of soil, plants, domesticated and wild animals, and humans and can help cool a warming planet as increasing temperatures make large swathes of the globe, including many parts of the United States, uninhabitable during the next fifty years.” 

—Fred Provenza, professor emeritus, Department of Wildland Resources, Utah State University; author of Nourishment

“Lynne Pledger and Ridge Shinn have created a readable, usable guide to grass-fed beef—full of both the hows and whys. An essential addition to the libraries of everyone involved in the raising and selling of beef.”

—Nicolette Hahn Niman, author of Defending Beef

"Whether you eat beef or not, this book reveals what what everyone needs to know—why grass-fed beef is better not just for the health of cows but for people and the planet as well."

—Anne Biklé, coauthor of What Your Food Ate

“Challenging the entrenched wisdom that cows are bad for us and the environment, Grass-fed Beef for a Post-Pandemic World offers a well-seasoned perspective that the real problem is how we raise them.”

—David R. Montgomery, author of Dirt and Growing a Revolution

“Grass-Fed Beef for a Post-Pandemic World is a well-researched and timely contribution to a much-needed conversation about what we eat and where it comes from. Fascinating for anyone interested in finding ways they can personally help mitigate climate change and ‘eat better’ for the planet, for animal welfare, and for their own health. Essential reading for farmers wanting to restore their land, feel good about what they do, and turn a profit.”  

—Libby Henson, codirector and cofounder, Grassroots Systems

“As we increasingly recognize the vital role of regenerative grazing in human, ecological, and planetary health, the question invariably asked is, how quickly can it be scaled up? Informed by decades of industry experience and market success, the authors of Grass-Fed Beef for a Post-Pandemic World lay out a brilliant strategy for transforming beef production from a conventional, extractive, fossil fuel-intensive model to an approach that heals degraded soil, improves wildlife habitat, rejuvenates rural economies, and sequesters carbon. Best of all, their vision is adaptable to all regions.”

—Karl Thidemann, cofounder, Soil4Climate 

“This book gives me hope. In it, soil and climate heroes Ridge Shinn and Lynne Pledger bring us a giant step closer to the regenerative future. Buy it. Absorb it. Cherish it. Share it.”

—Seth J. Itzkan, cofounder, Soil4Climate 

“This timely book by Ridge Shinn and Lynne Pledger masterfully covers how a transition to regenerative grazing can restore ecosystem function to deliver vital ecosystem services to provide ecological and economic resilience required for a secure and healthy food system base. They outline the steps necessary to transition from the current food system organization to systems that facilitate decision making on the land and educate the population on the benefits of managing to restore ecosystems.”  

—Richard Teague, professor, Texas A&M AgriLife Research