Starting A Micro-Farm: Tips for Getting Smaller

As we discussed my travels, Rachel and I chose five principles to guide us as we set up our new micro farm:

1. Leverage constraints.
2. Build just enough (then maximize fixed costs).
3. Essentialize.
4. Simplify fieldwork.
5. Localize.

These principles help balance the life we want with the work that we  are doing. They allow us to farm and live better.

Starting A Micro-Farm With 5 Principles

These are principles that we try to follow even today, though we are a long way from mastering them. The impulse and incentives to get bigger, do more, and sell food farther away from home are around us all the time. The default mode in our economy is constant growth.

Our five principles are like anchors: they ground our decisions against the lure of getting bigger.

More specifically, here is how these ideas shaped our tiny farm.

1. Leverage Constraints

Carefully set limits of size, time, and business shape at the outset.

We started by evaluating the scale of farm we wanted, given our new reality of farming with kids. How many hours did we want to devote to the business? How many acres did we need to farm in order to meet our financial goals? How far away should we deliver our food?

The author with son Arlo. Having kids has helped me appreciate what it means to work well.

Carefully chosen boundaries helped us keep our focus during our 12 months of construction, and they continue to guide us even now.

2. Build Just Enough (Then Maximize Fixed Costs)

Use the right amount of infrastructure: not too much, not too little.

We worked hard to build a just enough farm, where every bit of infrastructure would be well used. We designed our farm taking cues from efficient and small-scale preindustrial farmstead models that relied on multipurpose spaces and creative farm layouts that made the most of every square foot.

3. Essentialize Your Micro-Farm

Focus on the most vital crops and accounts.

The next task was to edit, or to separate the vital few from the trivial many, as Vilfredo Pareto, an Italian economist, once put it. According to Pareto, roughly 80 percent of outcomes stem from 20 percent of causes (the “vital few”).

Thus, about 20 percent of our time, energy, and effort was likely producing 80 percent of our profits. We used this concept to carefully choose five focus crops and a small handful of accounts that order on a consistent basis.

We can count on fairly predictable weekly orders from our grocery and restaurant accounts. This tight focus is a key reason behind our financial stability, and it allows a workload that feels balanced, with enough time for family outside of farming.

4. Simplify Fieldwork

Farm with the simplest approach possible, with just a few tools.

Next, we set out to simplify our work. Could we farm with fewer tools? Could we prepare growing beds with fewer steps? Could we farm with less digging, less gas, less fertilizer, and less plastic? Could we wash lettuce with less water? Every process could be simplified. It was just a matter of discovering how.

5. Localize

Put the community at the center of the farm.

In The Lean Farm, I wrote about genchi gembutsu, the Japanese product-design practice of listening deeply to customers to thoroughly understand them and what they are willing to pay for.

At our new farm, we wanted to add another concept: Gandhi’s “spirit of Swadeshi,” or self-reliance at the village level. How might we design a farm that is deeply woven into the local community?

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