Richard Seireeni  @  ChelseaGreen

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The Green Diaper Boom

March 9th, 2009 by Richard Seireeni

Business may not be so great these days, but the growing awareness of environmental and social issues is creating opportunities for ecopreneurs and their new products and services. In many cases, new green brands are entering and competing in markets that have been dominated by large multi-nationals for decades. This is made possible by the [...]

How is 'Green Business' Doing Today?

March 4th, 2009 by Richard Seireeni

The Dow closed below 6800 yesterday. The last time that happened I was in my forties and still able to ski black diamonds at Mammoth. Aside from an annoying time check, I'm sure this news motivated a lot of bloggers to get blogging, including me. I've just published a book titled The Gort Cloud about [...]

Executive Compensation and Corporate Social Responsibility

February 6th, 2009 by Richard Seireeni

As I've been reading accounts of the mob with pitchforks going after greedy C-level exec's on Wall Street, I'm reminded of a prescient chapter in my book, The Gort Cloud, that deals with this red hot issue. The subject of the chapter is a hip and eco-conscious clothing maker in Portland called Nau, Maori for [...]

Extremes Vying for Your Sustainability Dollars

January 28th, 2009 by Richard Seireeni

I, like the rest in the green community, am breathlessly waiting to see how Obama's stimulus plan will benefit our movement. How will it actually create new jobs and for which businesses?
In the meantime, I'd like to comment on the striking clash of cultures I witnessed at last week's Go Green [...]

Prediction 2009: Social Networks Overpower Traditional Media

December 31st, 2008 by Richard Seireeni

Social networks will become a critical media for marketers and advertisers.
Of course, many professionals in marketing and advertising can bear witness to the massive changes that have overtaken traditional media. Network TV viewership is down. Cable is crowded with repetitive pitches for products like Snuggie and ShamWow. Newspaper and magazine circulation is so bad that [...]