So, how long do you think it took for a Persian-American customer to (rightfully) be all, “WTF with this “Persian” “Fetta” from Australia?”
I have no idea why they call it “Persian”. I mean, as opposed to our other Australian marinated feta, this one is made with cow milk which seems less Persian than most other soft, brined cheeses. Supposedly, its been marketed that way in Australia for years. In fact, there was a lawsuit about whether or not Yarra Valley owned the name “Persian Fetta”. They lost. I also found an amusing debate on the internet from 2007 about whether this feta had anything to do with Persia/Iran. The consensus seems to be, “no”.
I bought these because the cheese is good and it’s one of those dirt-cheap mistake cheeses, 8.8 oz cans we are retailing for $2.99 ea until they are gone. But, the same way I wouldn’t sell the “French” Yogurt cheese that was made in Wisconsin and won’t sell the “Marin Cheese Company” Feta that’s made in France, I avoid misleading labels. We are making it very clear that it’s actually from Australia, but I’ll be glad when it’s gone… even though the can is actually very cute and I bought some myself. We carry this cheese regularly under a label that just calls it marinated feta.
Oh, and the question in the first sentence was a trick. The answer was negative five minutes. The customer saw me opening the box. I hadn’t even gotten it on the shelf yet!
Read the original post on Gordonzola’s blog.
|Gordon Edgar is the author of Cheesemonger: A Life on the Wedge.|