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My Year of Self-Promotion (Part 3)

So, I miscounted. I actually did 34 events. Sheesh, just reading this list makes me tired. 20. 6/8 Alexander Books, SF I will fully admit that I don’t get downtown much. Alexander Books does lunchtime reading downtown and I never knew it until they asked me to read. A great, interested crowd materialized out of nowhere and disappeared just as fast at the end. A great way to spend a lunch break 21. 6/11 Readers Books, Sonoma What a beautiful place to read. Outdoors right off the town square. This is a great little bookstore and a very food-knowledgeable crowd. And, since it was in the North Bay, friends of my parents showed up. 22. 6/23 Get Lost Travel Bookstore, SF Another place I read at that later went out of business. The owner was a regular customer for years and this was one of my favorite bookstores in SF. I never missed a visit to Get Lost before I went anywhere on vacation. Lee’s partner got a job in another state that he couldn’t turn down so it’s understandable why they closed up shop. But they are very much missed. Get Lost was one of my favorite things in San Francisco. 23. 7/12 18 Reasons, SF with Laura Werlin Great little space for food talk Doing an event with Laura was fun. Our different styles worked together well and we had fabulous cheese. Photo0222 24. 8/2 Encuentro Café, Oakland Very crowded and I kept it short because people were hungry. They made an amazing glossy, color poster for the event. This place is part-owned by a co-worker’s wife and a bunch of Rainbow workers who live in the East Bay showed up. Encuentro is a terrific veggie restaurant and wine bar and after I was done some folks called me over to talk about vegan cheese. 25. 8/24 Calf and the Kid, Seattle, WA OMG, my ears popped on the airplane so I couldn’t hear, I was snotty from judging 100 cheeses during the day, and the restaurant next to the cheese shop had their music on way loud, but this was an awesome event at an awesome shop. Up the Cheese punks! 26. 8/26 American Cheese Society Conference, Seattle Usually these kinds of sit down signings suck, but this was completely rewarding. It was great to be in a crowd of peers who (at least the ones who approached me) appreciated my book. If my book had been unpopular here, I would have considered it a failure. Satisfying and fun! IMG_2952 27. 9/18 Skylight Books, Los Angeles I fell in love with this bookstore. I wanna write another book just so I can read there again. Hopefully this time my car won’t die on my way home. Oh, and reading in front of a stack of Ellroy’s new book was hilariously ironic. skylight books readings 28. 10/7 Litquake at Book Passage, SF I’ll be honest, I didn’t sell many books here, but I had an awesome time. It was a crowd that cared deeply about writing and food and who laughed at all the right parts of my reading. Litquake is really a fun thing to participate in because it really does bring out the book lovers. 29. 10/23 Cheese Plus, SF Back behind a table trying not to take things personally. At least I got to hang out with Sasha Davies for a couple of hours. The Cheese Plus events are really fun places to be, I wish we could do these kinds of things at Rainbow, but we just have a pee-soaked alley, not a busy pedestrian street. 30. 11/2 SF Public Library RADAR Reading Series This was me, Novella Carpenter, Dori Midnight, and Chelsea Rae Klein and woah, what a packed house and diverse readers/artists. My only reading that included queer goth cemetery porn on the bill. Probably the youngest crowd I read to (my crowds were usually 35-50 years old I would guess). I had to explain what Reagan Cheese was and break the news that the Frugal Gourmet was likely a child molester. 31. 11/7 Pt. Reyes Books Pt. Reyes, CA I got to share the reading with Jill from Pt Reyes Farmstead Cheese and I think we encouraged each other to tell cheese gossip in public. I won’t repeat it here, but the folks who were there enjoyed it for sure. 32. 11/12 Oakland Museum of California (Lonely Planet), Oakland I got to sample out cheese and work with my old buddy (and co-worker) Rana. They made awesome trip itineraries for local cheesemaker visiting. The bookstore there is fabulous and the crowd that attends these free Friday night events is full of real people. I would do another event here in a second. 33. 12/18 Rainbow Grocery Cooperative, SF Ha. I actually did a book signing at the store. I had meant to do a reading at some point but we don’t have a good space for it. It was really weird standing behind a table at the store and not selling cheese. Still, it was a good thing even if I did get a little mocked by co-workers. My book made a great holiday gift! 34. 12/12 18 Reasons Book Club, SF I was honored when 18 Reasons made my book their book for December. The folks there all had read it and had interesting questions. It was a real treat to do this kind of event where people already know your book. I would love to do more of this in the future because it was a lot less answering of questions I get at work (“What’s the best way to store cheese?” was asked at every event) and more about themes in the book. A wonderful experience. The only problem with all these events was that Schnitzel didn’t like that I was away so much: Everyon'e a critic! Read the original article on Gordonzola’s blog.
cheesemonger Gordon Edgar is the author of Cheesemonger: A Life on the Wedge.


Great Cheeses from ACS 2012: Part 1

I am only mentioning cheeses that are new to me here because – as anyone there can attest – there were too many awesome cheeses for one person to blog about. My versions of these from past years are still pretty much valid, so check those out as well if you want. Here is a […] Read More..

American Cheese Society 2012: Judging

Whenever I get a chance to be a cheese judge at the American Cheese Society Conference, I grab it. I really do love it. I am honored to be asked – and that is part of it – but I love it mostly because it is pure cheese: just me, my mouth, and 1771 anonymous […] Read More..

Gordonzola’s Humble Suggestions for Getting the Most out of the Cheese Conference

I’ve lost track of how many ACS conferences I have attended. I pretty sure I have attended every one not on the East Coast since 1999. Almost universally, they have been awesome experiences that have taught me innumerable things about cheese and introduced me to people I otherwise might never have met. Back when I […] Read More..

New facebook page

I started a new facebook page because during vacation it dawned on me that I really wish I hadn’t given the “Cheesemonger” facebook page the name of my book. For one reason, it’ll be confusing when my next book comes out. For another, it’s embarrassing commenting on other people’s facebooks as “Cheesemonger: A Life on […] Read More..

When Cheese Goes Bad

There are times of the year I associate with bad cheese. Usually it is after a holiday, when a distributor has bought too much of something perishable that didn’t sell. Buyers are alerted to these deals with flyers titled things like “Hot Sheet”, “Killer Deals”, and “Margin Builders.” This is definitely risky buying for the […] Read More..