Chelsea Green Publishing

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My Year of Self-Promotion (Part 2)

9. 4/3 Omnivore, SF This is the food book hub of SF so I was honored to read here. It’s a crowded space for a reading so I probably shouldn’t encourage you to go see Kurt Timmermeister there on March 7, but I’ll be there (in the audience listening, not reading). Authors get a free half dozen eggs from the owners chickens! Definitely the most food-obsessed crowd I read to. 10. 4/11 Green Fest, SF I don’t know if this was a bad reading because of the torrential downpour outside, because I tried to tailor my reading to environmentalists and made it really depressing, because I scheduled this during Laurie’s birthday weekend and felt really guilty, or because I’m not sure I could be heard over the didgeridoo from the next booth. I was supposed to sign books afterwards, but the featured speaker (who got to speak in a drum-circle proof auditorium) had a line that passed in front of my seat so I just went home instead. 11. 4/17 Day of the Goat, Ferry Building, SF Reading outside during a farmers market is no fun. Still it was an awesome event complete with goats, goat cheese makers, and Maggie Foard who makes goat fudge (which we now carry. Perfect for Valentine’s Day) Loud like the Green Fest, but a lot more fun. 12. 4/23 Gallery Bookshop, Mendocino It was a long drive and I was wondering whether it would be worth it, but this turned out to be of the best readings I did. The local grocery store (Harvest Market) provided and set up the cheese, dairy farmers who I didn’t know showed up, and everyone was super friendly. I had always stopped in when I was in town, but now I really love this place! 13. 5/7 Micro Gallery, Santa Rosa My buddy Spring set this up and it was great. I gave my whole talk while sitting on a table that used to belong to Ronald Reagan. My butt, your face Ronnie! 14. 5/16 Seattle Cheese Fest Seattle, WA Man, no one wanted to talk to me about a book after they waited 45 minutes in line to eat cheese. I guess I sold a book or two. This was a humbled-behind-a-table event for sure. “No, there aren’t any cheese pictures. No, I do not have any cheese to feed you.” I decided I would take a proof copy of the book next time, cut it up, and give out sentences saying, “Free Samples”. Do you think it’d work? And look how nice my display was! Photo0100 15. 5/16 Elliott Bay Book Co., Seattle, WA I love Seattle and I love this bookstore. Truly the antidote to earlier in the day. They had just moved into the new location and it still smelled like fresh paint. Some of my oldest and best friends were there. My agent was there. My friend’s son asked for a specific piece to be read as an encore and I ended up incorporating that piece into every reading. The eight-year-old was right! Look at the local Seattle cheese folks! 4 cheese folks 2 16. 5/17 Village Books, Bellingham, WA It was a surprisingly packed house (I found out later that the local college creative writing students got credit to attend) and I met some in-law relatives for the first time. Great set-up for a reading too. Unfortunately the hard rain soaked my car trunk ruining a few books. Boo hoo. Oh, in the hotel room I read my mention in the Washington Post so I will always have fond memories of that Super 8 even if I mostly used it to dry out my remaining copies.. IMG_2589 17. 5/18 Olympia Food Co-op, Olympia, WA Because of a timing mix up I only had an hour but Michelle Noel and I tried to and try to sell books and Gothberg Farms goat cheese in a busy, crowded store. Saw a bunch of ex-Rainbow customers. 18. 5/18 Orca Books, OLYMPIA, WA I got all sentimental on the drive from Bellingham while listening to J Church and teared up as I read the Reagan section of my book and dedicated it to Lance Hahn. The punx in the audience nodded and gave encouragement but most folks were nonplussed. My most maudlin reading. I actually gave a few people a whole bucket of cheese as a consolation because the time had been posted wrong in one email and they arrived as I was taking my last question. Here’s Lance on the back stairs of our apartment, sometime in 1993. RIP Lance. 1993 failure stairs 19. 5/19 Square Deal Wine and Cheese PORTLAND, OR (With Tami Parr) Sasha Davies set this up but then the store went out of business a couple of months after I read. I hope it was nothing I did. Too bad it went under; it was a really nice place! Great inquisitive crowd. Read the original article on Gordonzola’s blog.
cheesemonger Gordon Edgar is the author of Cheesemonger: A Life on the Wedge.

Great Cheeses from ACS 2012: Part 1

I am only mentioning cheeses that are new to me here because – as anyone there can attest – there were too many awesome cheeses for one person to blog about. My versions of these from past years are still pretty much valid, so check those out as well if you want. Here is a […] Read More..

American Cheese Society 2012: Judging

Whenever I get a chance to be a cheese judge at the American Cheese Society Conference, I grab it. I really do love it. I am honored to be asked – and that is part of it – but I love it mostly because it is pure cheese: just me, my mouth, and 1771 anonymous […] Read More..

Gordonzola’s Humble Suggestions for Getting the Most out of the Cheese Conference

I’ve lost track of how many ACS conferences I have attended. I pretty sure I have attended every one not on the East Coast since 1999. Almost universally, they have been awesome experiences that have taught me innumerable things about cheese and introduced me to people I otherwise might never have met. Back when I […] Read More..

New facebook page

I started a new facebook page because during vacation it dawned on me that I really wish I hadn’t given the “Cheesemonger” facebook page the name of my book. For one reason, it’ll be confusing when my next book comes out. For another, it’s embarrassing commenting on other people’s facebooks as “Cheesemonger: A Life on […] Read More..

When Cheese Goes Bad

There are times of the year I associate with bad cheese. Usually it is after a holiday, when a distributor has bought too much of something perishable that didn’t sell. Buyers are alerted to these deals with flyers titled things like “Hot Sheet”, “Killer Deals”, and “Margin Builders.” This is definitely risky buying for the […] Read More..