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My Year of Self-Promotion (Part 1)

One of the biggest problems last year was not having enough time. I was working full time and promoting the book (plus being in a serious relationship and getting a puppy) and I just had no time to write. This year will be different. While I will do an occasional promotional event (and definitely hit the Midwest and New York) I am going to be working on a new book. Still working out the details (and the contract) but I am super excited to be spending time writing instead of self-promoting. I did 32 events last year. 32! And I am not including interviews or radio in that count either. While I didn’t get rich on the book,* I hadn’t expected to. It was successful beyond, well, maybe not my wildest dreams,** but certainly my pretty enthusiastic ones. IMG_5298 (photo by the awesome Myleen Hollero) Because I deleted my events after they happened, I am going to list them all here so I don’t forget them as years go by. Feel free to skip these, but thanks to everyone who helped me get the word out about my book. 1. 2/20 Sonoma Valley Cheese Conference, Sonoma, CA My book came out early so I managed to premiere the book at my buddy Sheana’s yearly conference. I can’t think of a more appropriate place! 2. 2/20 Cheese Plus, SF Technically this was still a part of the Sonoma Valley Cheese Conference but it was at Ray’s store in San Francisco. Let the standing-around-behind-my-book humbling begin. Ari from Zingerman’s and I actually switched places and tried to sell each other’s books for awhile. 3. 2/25 Books Inc., Berkeley Calvin, the Berkeley Store manager, was incredibly supportive of my book. In fact, he had booked an event for it when it was supposed to come out on a different press in 2009 so I figured I owed him the first bookstore gig since he had to track me down to find out the book wasn’t coming out back then (my old press wasn’t returning phone calls). The Berkeley Books Inc. is really becoming a food book destination in the East Bay. Plus, they made a home-made punk poster for my reading! books inc flyer 4. 3/13 Modern Times/Amnesia, SF My first SF reading was sponsored by a co-op at the bar where I did most of my drinking in the early ‘90s. I saw some great bands there (The Fastbacks, Bratmobile, Tribe 8, Harris Flush etc.) here and I could barely believe I was on the same stage. This was an amazing experience. Look at the packed crowd! IMG_5307 5. 3/14 Book Passage, Corte Madera A hometown bookstore in the mall that used to have the Food Co-op back in the ‘70s. My parents invited all the parents of people I went to high school with so it was an odd, yet awesome, crowd. We even had two Seana/Sheanas serving cheese! 6. 3/20 Oregon Cheese Fest, Central Point, OR I thought this would be more stand-behind-copies-of-my-book-and-be-humiliated-while-no-one-cares but I underestimated the drunkenness of the participants and the sales pitch of the lovely Laurie Jones Neighbors. This event stood out for the two drunkies who insisted they knew how publishing worked and that I must have had the book ghostwritten. 7. 3/21 Reading Frenzy, Portland, OR I knew I loved Chloe and her fabulous store. I didn’t realize how awesome the Ace Hotel would be. I accidently read the paragraph about growing up Californian that I was going to omit when reading to Oregonians, oh well. Luckily, many of them were transplants. I totally cut myself while preparing cheese but managed not to bleed on the cheese or books. cheeseWEB 8. 3/28 California Artisan Cheese Festival, Petaluma, CA Oh, the humbling of the behind-the-table book signing returns. *I only put that in here for the non-writers. Anyone who’s published a book already knows I didn’t get rich from it. **Wildest dreams redacted to keep this a family friendly post. (Tomorrow: April and May) Read the original post on Gordonzola’s blog.
cheesemonger Gordon Edgar is the author of Cheesemonger: A Life on the Wedge.


Great Cheeses from ACS 2012: Part 1

I am only mentioning cheeses that are new to me here because – as anyone there can attest – there were too many awesome cheeses for one person to blog about. My versions of these from past years are still pretty much valid, so check those out as well if you want. Here is a […] Read More..

American Cheese Society 2012: Judging

Whenever I get a chance to be a cheese judge at the American Cheese Society Conference, I grab it. I really do love it. I am honored to be asked – and that is part of it – but I love it mostly because it is pure cheese: just me, my mouth, and 1771 anonymous […] Read More..

Gordonzola’s Humble Suggestions for Getting the Most out of the Cheese Conference

I’ve lost track of how many ACS conferences I have attended. I pretty sure I have attended every one not on the East Coast since 1999. Almost universally, they have been awesome experiences that have taught me innumerable things about cheese and introduced me to people I otherwise might never have met. Back when I […] Read More..

New facebook page

I started a new facebook page because during vacation it dawned on me that I really wish I hadn’t given the “Cheesemonger” facebook page the name of my book. For one reason, it’ll be confusing when my next book comes out. For another, it’s embarrassing commenting on other people’s facebooks as “Cheesemonger: A Life on […] Read More..

When Cheese Goes Bad

There are times of the year I associate with bad cheese. Usually it is after a holiday, when a distributor has bought too much of something perishable that didn’t sell. Buyers are alerted to these deals with flyers titled things like “Hot Sheet”, “Killer Deals”, and “Margin Builders.” This is definitely risky buying for the […] Read More..