Chelsea Green Campaign Pack

Your Guide to Winning Campaigns

Are you fed up with the stranglehold conservatives have on political discourse in the United States? The next several election cycles will be critical for progressives who are offering Americans a future free from the fearmongering and warmongering of political conservatives. Our Campaign Pack offers every American a chance to get involved in transforming American politics.

With George Lakoff's Don't Think of an Elephant! you will learn how to frame issues so the people you talk to can understand how their lives will be affected by certain policies. Crashing the Gate will give you a full understanding of what is wrong with today's Democratic Party and how a people-powered movement is guiding it back to being a truly democratic (note the little d) voice. And finally, Ellen Ratner's Ready, Set, Talk! will help you get your candidate or issue front and center is today's crowded media scene.

Don't Think of an Elephant! Know Your Values and Frame the Debate

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Linguist George Lakoff outlines in detail the traditional American values that progressives hold, but are often unable to articulate. He breaks down the ways conservatives have framed the issues, and provides examples of how progressives can reframe the debate. This book will teach you how to talk about the issues in a way that people can identify with and understand. Read it, take action–and help take America back.

Crashing the Gate: Netroots, Grassroots, and People-Powered Politics

Crashing the Gate the hot new book from DailyKos founder Markos Moulitsas and MyDD creator Jerome Armstrong is taking the country by storm. Moulitsas and Armstrong deliver a no-holds-barred assessment of how the Democratic Party has become ineffective and failed to adapt and respond to new realities and challenges. The solution lies with the vast progressive network of netroots and grassroots constituents who are demanding a people-powered Party. Crashing the Gate is a must-read book for anyone with an interest in the future of American democracy.

Ready, Set, Talk! A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet

A Must-Have Resource for Any Publicity Campaign

Ready, Set, Talk! will help anyone—from the novice activist to the sophisticated public relations professional—develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media. It includes guidelines for print, radio, and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media.