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Item Information

Edition: DVD and Book Set
Format: color, 25 minutes, anamorphic, dolby
Pages: 5 3/8 x 8 3/8, 144 pages
ISBN: 9781931498821
Old ISBN: 1-931498-82-2
Publisher: Magnolia Films, Chelsea Green Publishing
Release Date: 2005-01-06

Online Information
(Book Overview)
Audio
Reader Reviews
Other Books By This Author
Don't Think of an Elephant! (Audio CD)
Don't Think of an Elephant (Paperback)
Chelsea Green Campaign Pack (Paperback)
Related Books
Don't Think of an Elephant
Start Making Sense
Don't Think of an Elephant!

How Democrats and Progressives Can Win DVD and Don't Think of an Elephant!

DVD and Book Set

George Lakoff; Producer Hayden Reiss
This item is available in the following formats:

George Lakoff

"George Lakoff will be one of the most influential political thinkers of the progressive movement when the history of this century is written. It is up to those who want change to make good use of his unique insights."

-Howard Dean









New York Times Best Seller!
More than 250,000 copies in print

Don’t Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff’s years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don’t Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing’s stranglehold on political dialogue in the United States.

Read it, take action—and help take America back.

DVD Overview

If you want to understand the November elections and you’d like to see a change in the future, then watch this DVD!

Featuring a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes “How to Debate a Conservative,” “Know Your Values,” and much more. Each DVD includes a summary card of key points.

Produced by Educate the Base, LLC. For more information please visit www.winwithlanguage.com.

"Ever wonder how the radical right has been able to convince average Americans to repeatedly vote against their own interests? It's the framing, stupid! Don't Think of an Elephant! is a pithy and powerful primer on the language of American politics."
-Arianna Huffington, syndicated columnist and author of
Fanatics & Fools: the Game Plan For Winning Back America
Don't Think of an Elephant! supplementary materials

Don't Think of an Elephant
Audio Book