Business As Unusual

My Entrepreneurial Journey, Profits with Principles

“Few entrepreneurs have tied their product to a social cause with better effect.”

—Business Week

Anita Roddick is one of the world’s most outspoken, controversial, and successful entrepreneurs of the age. Her autobiography, Business As Unusual, charts the story of Roddick and her company The Body Shop through all the highs and lows since 1990. It also examines the parallel growth of vigilante consumerism and predicts how businesses can evolve in this millennium.

Roddick tackles a wide range of personal and political issues—from self-esteem to human rights abuses associated with globalization—and offers her own vision for dealing with the demands of an ethical economy. She proposes that the power of public pressure to create change must never be underestimated and argues that waves of public consciousness are steadily forcing corporations to re-evaluate their actions. By expanding the role and responsibility of the entrepreneur, as well as the definition of business ethics, the corporate world will be compelled to change. In this new edition Roddick brings the story up to date.

Dame Anita Roddick started The Body Shop in 1976 in Brighton, England. What distinguishes The Body Shop and Roddick from other global businesses and entrepreneurs is a core dedication to community trade and human rights. Roddick is a key pioneer of socially responsible business, proving that commerce with a conscience is not only a moral imperative. She was named a Dame of the Order of the British Empire in 2003. Her Web site is www.AnitaRoddick.com.