Don't Think of an Elephant

Know Your Values and Frame the Debate

George Lakoff; Foreword by Howard Dean; Introduction by Don Hazen
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Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action-and help take America back.

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The Framing of Immigration

Deflating the Elephant: The Science and Art of Framing
A film by Aldo Vidali

A movie based in part on ideas developed by University of California Professor George Lakoff, one of America's foremost cognitive linguists. It reveals how the science and art of framing can demolish false metaphors disseminated by conservative think-tanks over a 35-year period at a cost of billions of dollars.

View the 20-minute introduction featuring Sean Penn at www.communication-evolution.org.

Read "The Mouse Rogue Elephants Fear", Vidali's inspiring call for America's real patriots to set the wrecking ball in motion and topple the conservative infrastructure of lies.

Don't Think of an Elephant! supplementary materials

Don't Think of an Elephant
Audio Book